Travel copy that gets bookings, written by a traveller.
Blog posts, email marketing copy and social content for hotels, leisure businesses, tour operators and travel brands.
6+ years
COPYWRITING FOR BUSINESSES
24+
COUNTRIES TRAVELLED TO
20+
BUSINESSES WRITTEN FOR
Published
IN GFSB THRIVE MAGAZINE
My Experience
Some examples of my experience in professional copywriting for brands and businesses over 6+ years in the industry.
Produced a travel magazine
Planned, wrote and produced a travel magazine for a Gibraltar estate agent, including articles and ad copy.
A copy of the magazine can be viewed online here.
Working with hospitality brands
Worked on brand and social media copy for a hotel, a hotel gym, two spas and two restaurants.
Samples can be provided upon request.
Published writer
My long-form articles have featured multiple times in the GFSB Thrive Business Magazine and online.
A sample of my published work can be viewed here.
Industries I’ve written for:
Blog posts that turn readers into buyers
All three of these blog posts on Where’s Katie Now have earned affiliate sales for my blog or bookings for the company. For more of my writing samples, visit my blog.
AI can write words. It can’t write human experiences.
I’ve stood on the deck under the Arctic snow, explored Kotor’s old town before the crowds arrive, and planned my trips around the exact same worries your guests have.
That experience is what goes into every piece of copy I write: real details, answers to the questions that actually stop people booking, and your voice, not a generic template.
Every word is researched, written and checked by me.
Does any of this sound familiar?
✓ Your blog hasn’t been updated in months
✓ Your website sounds like everyone else’s in travel
✓ You know you should email past clients, but never get round to it
✓ You’d rather focus on running your business than writing content
That’s where my services come in…
Copywriting Packages
All your content, done for you.
Combine blog articles, emails and even social content into one custom package, or work with me monthly for consistent content in your voice. No starting from scratch with a new writer each time.
Ideal for your business if:
- You know you should be posting, emailing and blogging…
- But there’s never actually enough time to do it
- And you still want all of your content to sound like you
Copywriting packages may include:
- A set number of articles and emails each month, agreed upfront
- Social captions to go with each article and email
- A monthly content plan built around your seasons and offers
- A monthly check-in
Articles & Blog Content
Custom travel content, written with first-hand knowledge from someone who actually travels.
Destination guides, itineraries, business features and travel advice that answer the questions travellers are already Googling. Every post is written with your real, first-hand details that AI can’t fake, so readers trust it, stay on your site and book.
Ideal for your business if:
- Your blog’s traffic has gone quiet
- You want more ideal clients finding you on search engines
- You want your website to sell the experience, not just the booking
Articles & blog content may include:
- Keyword research so the right people find it
- SEO-friendly headings, meta description and URL
- First-hand travel detail and local tips
- Links to your booking pages and other content
- 2 headline options to choose from
- Image suggestions with alt text
- A round of edits
Typical turnaround: 7 to 10 working days per article (rush rates also available)
Email Marketing
Emails your customers and clients actually want to open.
Welcome sequences, seasonal offers and regular newsletters that sound like a real person, not an impersonal booking engine. I write emails that keep you in your customers’ inboxes between trips and give them a reason to come back.
Ideal for your business if:
- You have a mailing list you never use
- You’re launching a new offer or season
- You want more repeat bookings from a list of loyal customers
Email marketing may include:
- 2 subject line options and preview text for every email
- Story-led copy in your brand voice
- A clear call to action in every email
- Sequence planning for welcome and launch emails
- Suggested send schedule
- A round of edits
Typical turnaround: 7 to 10 working days per email sequence (rush rates also available)
Every project gets a fixed, bespoke quote.
Tell me what you need and I’ll send you my suggestions and a price within two working days.
Alternatively, send me an email: [email protected]